All glossed up and nowhere to go–but we lookin’ damn fine 💁🏻♀️
We’ve got drawers and pouches and organizers (each) worth of makeup, but there’s one staple in both our collections that has long been missing: a lip gloss. You’d think that since so many brands carry glosses that it would be an easy thing to find, but we’ve scoured high and low but have yet to find one that we can truly call HG. And we’ve gone through a lot; trust us on this.
Last week, we’ve been graced with the presence of the Gloss Boss (@racheldotph) as she sat down to talk about her brain baby, To Dew Today (@todewtoday), and her SHE-EO experiences (check it out here). As we love supporting our friends and believe in girls building up other girls, we’ve bought a couple products from her brand that we took for a test run for a couple weeks now.
While we cannot hide our bias for this brand, it’s with our utmost honesty that we continuously rave about these products and have collectively tried to convince everyone who would listen that this is something they need–whether they’re looking to replenish their beauty stash or just to look and feel good!
Without further ado, let’s get glossy and share with you all the reasons why you should #SupportLocal and slide your order forms into To Dew Today’s DMs.
A GLOSS:ARY OF THOUGHTS
With minimalist yet refreshing packaging and an innate sense of bright positivity that emanates throughout the brand’s core, it’s next to impossible not to be drawn into what it has to offer. To Dew Today’s overall branding ethos is grounded on giving beauty support for people who love to do their own thing. Each product that’s currently available is unequivocal in the fact that they are easy-to-use and effortlessly acclimatizes to the user’s lifestyle and beauty style
Above all else, we’re so in love with the fact that To Dew Today is the brainchild by a former HMUA who definitely knows and understands what many look for in a beauty product–having tested and used many herself.
ON THE GLOSS
Lip gloss is a staple in the arsenal of many a beauty lover. Whether you’re a kid with her first Barbie doll, a teenager walking into the halls of high school, or even as a school graduate a couple years down the road trying their damndest to be an adult, you need to have a trusty lip gloss on hand at all times.
Therefore, when we set our sights on the Lip Dew, we knew we had to try it. The goods arrived in a cute holo pouch, housed in a frosted tube with a pink cap. It comes with a doe foot applicator for easy use. Jazz’s favorite part is the cute little silver butterflies mixed into the gloss
So the real question is, what makes the gloss from To Dew Today special and set apart from existing ones on the market? GUHRL. It does the one thing that many lip balms and lip glosses can’t do: it’s multi-beneficial. Besides the obvious high-octane buildable shine, it actually does something more than sit pretty on our lips. In one of our earlier articles, we advised to ease up on the lipstick and lip gloss because no one was going to see it anyway thanks to the quarantine season protocols. Boy, do we take that back now that we’ve got To Dew Today in our corner! The Lip Dewis so light and wearable that you can gloss under a full PPE-clad ensemble (tried and tested, by the way).
Aside from having the incredible ability not to stick to masks, it also feels so lightweight on the lips that you can hardly even feel that it’s there at all. As girls who have tried countless glosses only to end up scowling at the sticky feeling and–worse yet–the annoyance of having a mouthful of hair stick to your lips with the slightest bit of wind, we appreciated how amiable this gloss was.
Plus, it’s so hydrating that you’ll definitely bid those cracked lips adieu with continuous use! Julia’s perpetually chapped lips have finally met a worthy adversary! It’s also knocked a lot of cult fave balms off of Jazz’s dresser–we’re not kidding!
ON THE TDT BROW AND GROOM
The To Dew TodayBrow and Groomis literally a fresh launch (say maybe a week new?), so it was a good thing that Jazz was in the market for a new brow soap and brow gel. She got so kilig when the SHE-EO herself personally delivered the goods. The sweetest!
The brow duo, like the glosses, arrived in a holo zip reusable pouch. The Brow Dew is housed in an unfrosted version of the tube similar to the Lip Dew but comes with a black, brow spoolie. Meanwhile, the TDT Brow Soapcomes in a metallic case like your usual brow soap containers. It also comes with two pink reusable angled spoolies–very on brand and very cute!
While having nice brows has more pros than cons (thanks to their beautiful moments in the sun), keeping them tamed and in line–whether for a beat or just on a daily basis–can get quite a bit troublesome. Jazz personally loves using the Brow Soap for when she’s going full out for a face so she could get some extra help in getting her brows to stay in line and fluffed up. It’s so easy to use; just a little spritz of water and you’re ready to swipe and style! For the record, Jazz really loves how her brows don’t harden from the soap, compared to other brow setting products out there, and is very light to wear–a feat!
As seen in the photo series above, Jazz filled in her brows with just a little bit of The Browgal once the TDT Brow Soap had had a chance to dry down and set. She did go in with a spoolie once more to keep her brows fluffy after the fill in.
On the daily, Jazz has taken a liking to using the Brow Dew for a little extra added oomph to her day. It gets her brows appearing well groomed without the hold and won’t necessarily set the hairs in any direction like a brow soap. It’s so simple and easy to use, even a newbie can ace it. Overall, this brow duo is definitely something people should cop and have in their arsenal. Even if you aren’t a brow gal, you’d love having this in your kit!
ALL GLOSSED UP
The way we styled our outfits and the beauty look for this article really reflects our personalities and preferences really well. We’re a well balanced out duo that way: Julia’s smokey edginess (a baddie in training) to Jazz’s airy and light freshness.
JAZZ. As someone who prefers a fresh look when it comes to makeup, I went through a lot of inspos that really reflected warmth and glitter. The lewk I settled on to project was a peachy red look that really highlighted the multi-purpose use of To Dew TodayLip Dew. And when I mean highlight, I mean really put her in the spotlight.
For that dewy skin we were chasing, I primed my skin with the Laneige Glowy Makeup Serum–which I love for how hydrating and smoothing it is, without a sticky finish–before putting on a layer of my holy grail base: theEstee Lauder Double Wear Stay In Place Makeup. To get the maximum glow and shine, I changed up my usual setting powder for theLaura Mercier Translucent Glow Setting Powder.
Obviously, I brought out all things that screamed glitter and shining, shimmering, splendid from my kit: highlighters in varying texture, loose shimmer powder, pressed glitters, metallic liquid lippies, and my trusty To Dew Today Lip Dew! Overall, this is one look that’s very simple and easy to nail down.
For my eyes–the focal point of my lewk–I swiped on some Pony Effect Metallic Matte Lip Colorin Gold Digger (hehe) using the doe applicator that it comes with–layering it twice as much to build intensity and opacity. You want to apply as you would using a normal C brush as if you’re using eyeshadow. On my outer lids, near my brow bone and crease, I had pat on my favorite Kaja Beauty Bento Bouncy Shimmer Trio in Orange Blossom with a fluffy brush. Going towards my inner corners, I blended in a tiny amount of Sundays Moderne BeautyHighlighter in Phoebe with my ring finger.I was looking to go blind from shine, so don’t be afraid to blend and build intensity!
I created a very thin, tightlined wing with my trusty L’Oreal Flash Cat Eye by Infallible, I usually start from the middle of my lids then follow the contour of my eyelid until the corner. I find that going in more than once will thicken the eyeliner (as is the curse), so I tried my very best to get this in just one go (I am very proud of myself and this skill).
Just before I finished off my eyes, I swiped on some mascara so that the gloss doesn’t stick to the wand or my lashes. I polished off the highlight of my look by adding layers of quite a lot of To Dew Today Lip Dew on my lids to really give it that intense and glossy shine. To keep my doe foot applicator pristine and my Lip Dew free from pigments and contaminants, I used a very thin cotton bud from MINISO to apply my layers upon layers of gloss. Safe to say, I really went ham with the gloss. A warning to many, be very careful when applying gloss on your eye makeup: don’t open too early and make sure everything else is set and dry before you go in with a gloss.
I swiped on a really great MLBB, Nudestixin Belle, before tying it all off with a top coating of more lip dew gloss. Et voila!
There’s always something about having highlighter dusted over every inch of my face that makes me so genuinely happy. I love drama; I love shine–this look really tells you all you need to know about me!
When conceptualizing this look, we both knew we wanted something that really, really glistened on camera; so naturally, I reached for my Too Faced Love Light Prismatic Highlighter (aka my most prized possession) and clutched it close to me, whispering, “This is it. It’s your moment.”
Dramatics aside, this look was all about capturing the essence of wetness, so while my hair could not hold the wet look (our spray bottle of water was no match for my uncooperative twists), I needed to make sure that my skin shimmered in absolutely every angle. To achieve this, I needed the help of a couple items before laying on the highlighter thick. First up, I needed my Smashbox Smooth and Blur Primer (shoutout to my Ate who just left this with me one day, LOL) to make sure the surface of my skin was all smoothed out. Then, I needed the L’Oreal Fresh Wear Foundationfor a nice demi-matte finish; my favorite thing about this foundation is how much nicer it looks the more you wear it, giving you a gorgeous natural glow all on its own after a couple hours of wear.
Because Jazz was going for a fresh peachy red look with a glossy lid, I thought it would make a good contrast to go in the opposite direction: a dramatic smokey eye and a nude lip. For this, my trusted James Charles x Morphe Palettecame to save the day, as per usual. I built a brown base to start with, then slowly packed on the blacks on the outer corners to give the look more dimension. I topped the center, brow bone, and the inner corner with a golden shimmer, then finished it off with a generous helping of eye liner–the thicker and more dramatic, the better!
For the lips, I wanted to keep it simple, focusing mainly on the To Dew Today Lip Dew. I popped on a tiny bit of the Sunnies Lip DipinFemmebotjust to give a little life to my ghastly lips before layering on the Lip Dew to achieve a glorious gleaming glow!
We’d love to hear your thoughts on your fave glossy looks (here or of all time)! Drop them in the comments below or share them with us on our socials! 😘
Glow all out but slay safe, loves 🤘🏻
A 24-year-old writer and content associate with an obsession for beauty and an ineffable love for all things sharp–from cacti to hedgehogs to intense winged liner.
A 23-year-old writer and producer who’s got the starry-eyes of a shopaholic with an irrefutable love-hate relationship with carbs and wine .
Meet the new gloss boss on the block: Rachel Torres. 😘
Finding (and creating) the perfect lip gloss isn’t easy. Creating a brand from scratch isn’t easy. Yet, over the past couple of months, we found one of our friends doing both and nailing it at the same time. Though we were first introduced to To Dew Today as our new go-to brand for lip-loving glosses, it has become much more than that in such a small amount of time, making both of us always so excited to see what’s coming next!
But enough chatter from us! We’re both beyond lucky and grateful that this brand’s very own gloss boss has come over to tell us her story, and so although we’d love to babble our mouths off about how much we love this brand (we’ve already purchased glosses for ourselves and will review them very, very soon), we’d love for you to read all about it from the She-EO herself! 💋
INTRODUCING: GLOSS BOSS RACHEL TORRES
I’m Rachel Torres and I used to be (as of now, I think that I will be using past-tense for this) a hair and makeup artist. I was a HMUA for 5 years, and with my job I found that a common problem I always had was what my client would touch up with after having applied the lipstick from my kit.
I usually would ask what the client would have on hand and I would pattern the shade from that, and sometimes they wouldn’t have lipstick at all (who’s to blame them; they pay for my service and products for a reason, right?). With that, I always knew I wanted to have my own simple lipstick line so that I would have something to give my client to touch up with during their event after we work together.
Let me expound on what I said: “former hair and makeup artist”. Unfortunately, because of the pandemic, many events are cancelled and even if I have been invited to work for some shoots, I don’t feel safe going to a shoot in an alien environment alongside working with several people. Especially with my role in productions, I would have to get up close and personal with a model. Hence, I thought that this may be my sign to pack up this chapter of my career because it may be a while until I would feel comfortable to go back to work and shoots knowing that I come home to senior citizens and an infant.
It’s not all bad, only because I’m lucky enough that my parents are still willing to provide for me knowing my source of income took a halt. A few months into the pandemic, people started to have small Instagram businesses on the side: selling cookies, old clothes, stickers, bracelets, and hand-crafted products. I took this as a sign that maybe I could use this down time to finally start what I’ve been dreaming of—my own brand for beauty. Although it’s not as easy as finding the ingredients and popping them into the oven or something I could YouTube overnight. It took a few months and almost my whole bank account just to start and experiment on a few products.
THE LAUNCH OF TO DEW TODAY
In spite of the level of difficulty, I present my brain-child, my brand baby, To Dew Today. It is currently a small cosmetic and skin care brand, locally and Filipina made. I launched To Dew Today with the birth of the perfect gloss duo. Lip Dewis a subtle, shiny, clear gloss that is very moisturizing on the lips. The OG, on the other hand, is made with thicker consistency for those who want to pack in more gloss and shine. Both feel very nourishing on the lips because they’re pumped with Vitamin E and natural oils like sunflower oil and Moroccan argan oil. I made sure when making these two that they were vegan, paraben-free, and, of course, cruelty-free. (We don’t test on bunnies, we test on hunnies 🍯)
Just a few days ago, I officially unveiled my second set called the Brow and Groom (a cute play on the phrase Bride and Groom). They consist of an easy and clear brow gel called Brow Dew and the TDT Brow Soap, which I think is self explanatory. Brow soaps are very trendy now, with people going for the bushy brushed-up brow look. Although I never forget those who just want simple-to-use products, that is why I am first coming out with sets to make sure I tap both markets: those who are beginning and first playing with makeup while they have the time, and those who are makeup savvy and are adding to their collection.
A PEEK BEHIND THE CURTAINS
Starting a beauty brand isn’t easy because people are so picky with what they put on their face. It’s even harder starting with lip products in the middle of a pandemic when everybody’s wearing a mask. This didn’t hinder me because my target market is younger people who are staying home, in online calls and meetings, and taking selfies. (I should emphasize that everybody should be staying home, not just my target market!)
With that, To Dew Today values confidence, individuality, and outspokenness—a few of the values underscored when taking a selfie. The first set of girls that I chose to represent the brand are girls who do their own thing, unapologetically who they are, and speak up for their own values and interests. Hopefully this radiates throughout my brand and that other people see these values from the way To Dew Today is presented.
WHAT IS IT LIKE BEING A SHE-EO?
The thought of Miranda Priestly of Devil Wears Prada comes to mind—the heels, the fabulous office. Or! The young Sophia Marlowe of the Netflix series Girlboss—easy, and lots of fun. Ugh, how I wish! I have to be brutally honest and say: it’s un-glamorously hard!
I don’t think about it–the label CEO–as I’m so busy focusing on the brand and working on its growth. Actually, I don’t even feel it. It doesn’t feel so strong-independent-woman and girl-boss-like when my bank account is depleting from the capital’s needs and I’m still trying to break even, which is still a looong way to go!
When you’re starting, especially starting a brand alone, there’s nothing easy and fabulous about being your own research and development team, social media manager, marketing director, and more. Everything’s on me, fortunately and unfortunately.
But you know what? I’m in my mid-20’s and alone I own my own cosmetic brand. That’s crazy! I could only dream of being a CEO of anything, really. I didn’t plan this, but life comes at us unexpectedly. I am so grateful for the growth of my brand, it’s slow but steady. I’m not in a rush to be at the top, I know I’m still in the process of building myself and my brand up, that’s why I accept my current state as well as my brand, and my bank account is in.
It may be un-glamorously hard, as I said, but I’m honestly having a lot of fun. I get to talk to so many people and I get to receive many positive feedback from customers which truly fills my heart. I appreciate all the help and support I’m getting from friends and strangers who buy from my brand and I can only hope to continue to produce good products to reach a larger audience to enjoy.
If any of her products caught your eye (as they should; because they’re GORGEOUS), do feel free to hop on over to To Dew Today’s Instagram (@todewtoday) to order for yourselves! Before we go, we wanted to give as many virtual hugs as our combined Internet bandwidths can allow to Rachel for letting us have an up-close look at her brainchild. Congratulations on the launch; we’re both so proud of you!
As usual, slay safe and stay cute, loves! 😘
A 20-something year old Cancer-Leo cusp, hobbyist, artist, and life-explorer who collects stickers and never sticks them anywhere.